YW Financial Empowerment

Financial Coaching provides you with one-on-one guidance to help you set a financial goal, map out a plan, and overcome any obstacles that stand between you and your goal.

Financial Empowerment

Financial Coaching


Is Coaching right for you?

  • Do you have a financial goal, but need help reaching it?
  • Do you have time for coaching sessions (in person, by phone, or email)?
  • Are you willing to try new ideas? To change old habits?
  • Do you have the patience to take the time needed to reach your goal?
  • Are you ready to work one-on-one with your coach to change your life?

In coaching, you are in charge of your own goal. To be successful, you must be willing to work hard, communicate with your coach on a regular basis, and learn new habits.

Coaching is FREE and open to individuals of all income levels.

For more information or to schedule a meeting with a coach, call 214.584.2337 or email coaching@ywcadallas.org.


Coaching Rewards Program

At YW, we have seen people change their lives through coaching. We know it can feel overwhelming when you get started, so we've created a program that helps you take baby steps toward a new financial life, with great rewards along the way. Learn more.

Frequently asked questions

How long will I be in coaching?

You can participate in coaching for as long as you need to reach your goal. Sessions can be held in person, over the phone, or by email. You set the pace for the frequency of your contacts with your coach. Some people are in coaching for a year. When you start, you will need to meet at least once a month for three months.

Where do I meet with my coach?

Coaching is currently provided through two locations: YW Offices located at Central Expressway and Fitzhugh or Mountain View Community College in Dallas' southern sector. You select the location most convenient for you.

Is there a fee for working with a coach?

All services are provided at no cost to you.

Who are the YW coaches?

YW Coaches are experienced in working with families. All are bilingual. (Se hablan Español.) Meet the team:



Caazena Hunter

Caazena Hunter joined YW in 2011 as a Financial Coach, after working with other area non-profits and teaching Sociology at the University of North Texas. Ms. Hunter received her B.A. from the University of Tulsa, and M.A. from the University of North Texas, where she is also pursuing her Ph.D. In her spare time, she enjoys spending time with friends and family and traveling. A few of her favorite trips include Egypt, Beijing and Little Havana in Miami.

Rebecca Fritze

Rebecca (Becca) Fritze joined YW as a Financial Coach in 2012 after two years of living in the Dominican Republic working on microfinance initiatives that help women and families start or expand their businesses. Ms. Fritze graduated in 2008 with a B.A. in Political Science and B.A. in Spanish from Trinity University. She feels passionately about programs that empower women (and men too!) to help them help themselves. In her free time, Becca enjoys breaking a sweat, mostly through Latin dance and yoga; traveling to places off the beaten path; improving her word per minute typing speed; and taking care of her pet dog, Banjo Jefferson.

Luz Guerrero

Luz Contreras joined YW as a Financial Coach in 2011. She is a native Texan, and a graduate from Wheelock College in Boston, MA, where she received a B.S. in Social Work in 2007. Since 2003, she has worked with youth and families involved in social services and the public sector in Massachusetts and Texas. Her favorite part about Financial Coaching is that she gets the opportunity to build relationships with the participants--all while having fun! Some of her guilty pleasures are cheesy reality shows, potato chips and wine. She is an avid traveler, and spends most of her free time planning her next adventure. As of 2012, most of her time (and money) is spent with her new best friend: her Standard Schnauzer named Cowboy.

Luz Guerrero

Luz Guerrero

Linda Muñoz became a YW Financial Coach in 2013 after working two years in the Women's Health Program. For many years she worked with populations that needed support services. Through that experience she realized her passion for helping women become empowered. Ms. Muñoz graduated in 2010 with a B.S. in Finance. In her free time, she loves to spend time with her family and friends. Her guilty pleasures are to watch scary movies and shopping for shoes.

Maria C. Rivera joined YWCA as a Financial Coach in 2014. She has worked in the non-profit sector for 7 years providing services to low income families. She holds a certification in Nonprofit Management and earned her B.A. in Business Management from UT Arlington. When the opportunity arises, she enjoys traveling with her family to Mexico, North Carolina or Florida. In her spare time, she enjoys reading, scrapbooking and shopping.

Veronica Rosas became a Financial Coach in 2014 after working two years as a Financial Empowerment Program Coordinator. Prior to joining YW she worked several years in financial institutions where she realized her desire to help clients become self-sufficient. Ms. Rosas graduated in 2011 with a B.B.A. in International Business-Spanish from UT Arlington. Her most memorable moment during her undergraduate studies was living abroad in Spain. She enjoys trying new foods, traveling and spending time with family and friends.